What’s New?
We’ve introduced the option to create custom audiences by uploading a list of customers for precise targeting of existing customers using ad campaigns.
How It Works:
Customer list custom audience can be created from Ad Manager Settings > Audiences tab and during the campaign creation process too. Steps to do so remains the same for both except the initiation screen and are enlisted as follows:
1. From the Ad Manager Settings > Audiences tab
– Click on ‘Create new audience’ button and select Custom Audience
– Select the Customer list option as the source for custom audience
– User can upload the list of customers in the .csv format by adhering to the formatting guidelines and/or using the sample file as reference.
– Enter the Audience name for easy identification and hit ‘Create audience’.
2. From the campaign creation flow
– Under the ‘Intended Audience’ section of creating a campaign, select Retargeting
– User gets an option to create a custom audience, click on it
– Select the Customer list option as the source for custom audience
– User can upload the list of customers in the .csv format by adhering to the formatting guidelines and/or using the sample file as reference.
– Enter the Audience name for easy identification and hit ‘Create audience’.
What’s Next!
– Along with the option to upload a csv customer list file, we will give user the option to use the Smart List feature of contacts to further ease the customer list custom audience process.
Notes:
– If the format of the uploaded file isn’t correct or not in accordance to the guidelines, the file upload will fail with an error message.
– Before an audience gets created, user needs to accept the customer list custom audience TOS from Meta. A toast message specifying the same will be shown to those users who haven’t accepted the terms on click of ‘Create Audience’.