👀 What’s New?
We’ve introduced the option to create custom audiences by uploading a list of customers for precise targeting of existing customers using ad campaigns.
đź‘· How It Works:
Customer list custom audience can be created from Ad Manager Settings > Audiences tab and during the campaign creation process too. Steps to do so remains the same for both except the initiation screen and are enlisted as follows:
- From the Ad Manager Settings > Audiences tab
- Click on ‘Create new audience’ button and select Custom Audience
- Select the Customer list option as the source for custom audience
- User can upload the list of customers in the .csv format by adhering to the formatting guidelines and/or using the sample file as reference.
- Enter the Audience name for easy identification and hit ‘Create audience’.
- From the campaign creation flow
- Under the ‘Intended Audience’ section of creating a campaign, select Retargeting
- User gets an option to create a custom audience, click on it
- Select the Customer list option as the source for custom audience
- User can upload the list of customers in the .csv format by adhering to the formatting guidelines and/or using the sample file as reference.
- Enter the Audience name for easy identification and hit ‘Create audience’.
⏩ What’s Next!
Along with the option to upload a csv customer list file, we will give user the option to use the Smart List feature of contacts to further ease the customer list custom audience process.
đź“ťNotes:
– If the format of the uploaded file isn’t correct or not in accordance to the guidelines, the file upload will fail with an error message.
– Before an audience gets created, user needs to accept the customer list custom audience TOS from Meta. A toast message specifying the same will be shown to those users who haven’t accepted the terms on click of ‘Create Audience’.