👀 What’s New?
We’ve launched a feature that enables you to generate custom audiences by uploading a customer list for precise targeting in ad campaigns.
đź‘· How It Works:
A custom audience list can be created from Ad Manager Settings > Audiences tab or during the ad campaign creation process. The method remains the same for both except the initiating screen is as follows:
1. Towards the Ad Manager Settings > Audiences tab
- Click on the ‘Create new audience’ button and select ‘Custom Audience’
- Select the ‘Customer list’ as the source for the custom audience
- User can upload the customers list in .csv format adhering to the appropriate formatting guidelines and/or using the sample file as reference.
- Enter the Audience name for easy identification and tap ‘Create audience’.
2. During the ad campaign creation procedure
- Under the ‘Intended Audience’ section while crafting a campaign, select ‘Retargeting’
- User is presented with an option to create a custom audience, click on it
- Select ‘Customer list’ as the source for the custom audience
- User can upload the list of customers in .csv format abiding by the proper formatting guidelines and/or using the sample file as reference.
- Input the Audience name for swift identification and hit ‘Create audience’.
⏩ What’s Next!
In addition to enabling uploads of customer lists from csv files, we plan to offer the ability to utilize the Smart List feature of contacts to further simplify the customer list custom audience process.
đź“ťNotes:
- If the uploaded file doesn’t follow the correct format or doesn’t adhere to the given guidelines, the file upload will fail, leading to an error message.
- Before an audience list can be created, the user needs to agree to the customer list custom audience terms of service from Meta. A toast message outlining the same will be presented to users who haven’t accepted the terms by clicking ‘Create Audience’.
The Help Document is available on how to create a customer list custom audience.