Enhanced Ad Manager with Additional CTA Buttons for Campaign Objectives

What is the issue?

During the campaign creation process, it was identified that certain CTA (Call-To-Action) buttons were missing for the two campaign objectives that we support.

What have we done?

We conducted an investigation on which CTA buttons are present in Facebook during the campaign creation process for each objective. Consequently, we have included these buttons for both ‘Lead Generation’ and ‘Website Traffic’ objectives in our Ad Manager campaign builder flow.

Why is it important?

This is another step towards meeting our customer needs more effectively by facilitating seamless publishing of ad campaigns using Connectly Ad Manager.

Note:

The three CTA buttons which are present on Facebook Ad Manager for the Website Traffic objective are not supported in Connectly Ad Manager as there is no enumeration to support these. Therefore, the following three buttons will be absent for us:
1. Get access
2. Get updates
3. Send Message

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