Enhanced Email Bounce Classification for Optimized Campaigns

Release Note: Email Bounce Classification

We are excited to introduce the Email Bounce Classification feature in the Email Services module. This new functionality provides in-depth visibility into email delivery performance by classifying and analyzing bounce events to help optimize email campaigns.

Key Features:

Bounce Summary Overview:

Monitor critical metrics such as:

  • Total Permanent Bounces
  • Permanent Bounce Rate
  • ESP/ISP Blocks
  • Total Delivered Emails and Delivery Rate

Detailed Bounce Classification:

Breakdown by:

  • Email Service Provider (e.g., Gmail, Google Workspace, Apple)
  • Category (Mailbox Full, DMARC, Sender Reputation, Internal Errors, etc.)
  • Error Code & Status Code for precise issue identification.
  • Comprehensive definitions for each bounce category to guide troubleshooting.

ESP/ISP Block Tracking:

  • Displays the count of blocks by email providers like Outlook or Google Workspace due to policy violations or spam association.
  • Easily accessible troubleshooting links to unblock sending IPs or domains.

Advanced Filters:

Refine reports using filters like:

  • Sending Domain
  • Email Service Provider
  • Email Type
  • Sending IP

Troubleshoot Directly from the Dashboard:

Each bounce reason includes actionable guidance and external links to address issues, such as resolving blacklist problems or SPF/DKIM misconfigurations.

How This Helps You:

  • Identify & Resolve Issues Quickly: Spot trends in bounces and blocks to proactively fix problems.
  • Improve Deliverability: Optimize campaigns by addressing delivery issues before they impact performance.
  • Enhanced Reporting: Leverage detailed classification for more targeted troubleshooting and strategic planning.

This feature is now live and ready to help you ensure your emails land where they belong—right in your recipients’ inboxes!

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