Enhanced Social Media Analytics for Facebook and Instagram Performance

We’re thrilled to share the latest addition to our platform. Welcome advanced social media analytics for your Facebook and Instagram accounts. This functionality allows you to delve deeper into understanding the performance of your social media using a variety of metrics.

Key Features:

1. Comprehensive Social Media Insights:

  • Monitor the number of posts, likes, comments, followers, impressions, and reach across both Facebook and Instagram.
  • Visualize your Social Post Performance through an interactive graph, displaying post trends and weekly performance.

2. Engagement Breakdown:

  • Obtain a detailed view of engagement metrics, including total likes, comments, and shares, categorized according to the platform.
  • Determine which platform brings in higher engagement, helping you customize your content strategy appropriately.

3. Impressions and Post Reach:

  • Gauge the visibility of your content with accurate Impressions tracking for both Facebook and Instagram.
  • Scrutinize your Post Reach to comprehend how your posts are spreading and identify the platforms that yield higher reach.

4. Gender and Age Demographics:

  • South into detailed demographic data, including gender distribution (male, female, and unknown) and age range insights.
  • Visualize your audience breakdown by age groups, providing valuable information for optimizing your content to reach the correct audience.

Note:

Permissions and Reauthentication Alerts: Get real-time notifications when your connected accounts need reauthentication to access analytics. This ensures constant access to current insights without interruptions.
Users can view the statistics from the day after they reconnect their accounts with upgraded permissions.

What’s Coming Next?

This introduction is only the start! We’re actively working to broaden our support to other platforms, including LinkedIn, TikTok, YouTube, and Pinterest. This will enable you to manage and analyze your presence across an expanded range of social media channels. Keep an eye out for more updates to further improve your analytics experience.

What’s New?

  • Inspect the numbers of published posts, likes, comments, shares, and followers.
  • Analyze the bar graph giving stats on weekly published posts across social platforms, representing total impressions, likes, and comments each day.
  • Data point showing the total published posts across social platforms with a change (increase or decrease) percentage Vs previous percentage of published posts
  • Engagement details such as likes, comments, and shares, as well as the percentage change from the previous week
  • Impressions reflect the number of times any published post was shown on an individual’s screen. Impression percentage indicates a change in this week’s data compared to the previous week.
  • Post reach refers to the number of people who had content from your Page/account or about your Page appear on their screen. This includes posts, check-ins, ads, and more. Post Reach percentage reflects the change in this week’s data compared to the previous week.
  • Adding a Top Performing post table, which ranks performance on the basis of likes for published social posts from the social planner.
  • Gender demographics present the distribution of gender – male and female ratio. However, for Facebook, the Gender demographic is not available. For Instagram, the metric is not available for users with fewer than 100 followers. Demographic data is only accessible to those viewers who have contributed data for calculation.

Take pleasure in the amazing Social Planner Analytics

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