We’re excited to introduce a significant new feature in the Prospecting Tool Audit Report — Marketing Technology Stack Analysis! This enhancement gives agencies the ability to gain useful insights into the digital marketing landscape of their prospects through an examination of crucial marketing tools integrated within their websites.
What is Marketing Technology Stack Analysis?
Marketing Technology Stack Analysis furnishes a comprehensive overview of the different tools and pixels used on a prospect’s website, which includes:
- Facebook Pixel: Determine if the prospect is using Facebook’s tracking pixel to retarget and adjust their ad campaigns.
- Google Ads Pixel: Assess if Google Ads are being effectively tracked for performance measurement.
- Google Tag Manager: Search for the usage of Google Tag Manager to streamline pixel and tag delivery.
- Google Analytics Pixel: Confirm that their web analytics are properly configured to track user behaviour.
- Google Ads: Ascertain whether the business is utilizing Google Ads and how they could enhance their campaigns.
Key Features:
- Multi-format Reporting: Offered in both PDF and Audit Report formats
- Strategic Insights: Examine the fundamental tools driving prospects’ online marketing initiatives
Why You’ll Love It:
- Spot Immediate Opportunities: Immediately identify where prospects can boost or broaden their digital marketing activities, from improving ad tracking to broadening re-marketing strategies.
- Maximise Business Growth: Employ the insights from this analysis to suggest strategic enhancements that lead to more targeted advertising, improved audience tracking, and ultimately, increased conversions for your clients.
- Position Yourself as an Expert: Differentiate yourself to your prospects by providing a higher level of understanding into their marketing technology, indicating to them where they’re leading or where they can up their game.
Interested in learning more about this feature? Explore our Support Document! We love hearing your suggestions and making them come to life! Share your perspective on Prospecting Tool on our Ideas Board!