WhatsApp: Workflow Statistics
We are thrilled to introduce the WhatsApp Statistics feature for Workflows. This comprehensive tool offers insights into the performance of WhatsApp actions. It aids users in tracking the efficacy of their WhatsApp communication by presenting detailed breakdowns of message statuses within workflows.
👀 What’s New?
Total Messages Sent: See the total number of WhatsApp messages initiated by the chosen workflow action.
Pending Messages: Keep tabs on messages waiting to be triggered.
Successfully Sent Messages: Observe messages that have reached their recipients (marked by a single tick on WhatsApp).
Delivered Messages: Monitor those messages that have been received on the recipient’s device (double ticks on WhatsApp).
Messages Read by Customers: Verify which messages have been opened by recipients (blue ticks on WhatsApp).
Failed WhatsApp Messages: See which messages encountered issues, whether due to lack of WhatsApp availability, problematic templates, or hitting per-user marketing limits.
🛠️ Why This Matters:
The introduction of this new statistics feature lets you delve into the delivery and interaction statuses of your WhatsApp messages. This empowers you to oversee and refine your communication strategy. Such visibility guarantees that you can react to failed messages and evaluate successful engagement for improved customer reach.
👷 How It Works:
- Navigate to Automations > Choose Workflow with WhatsApp Action.
- Tap on the WhatsApp Action > Statistics.
- Peruse the exhaustive stats breakdown, including the numbers of Total, Pending, Sent, Delivered, Read, and Failed messages.
- Exporting WhatsApp Statistics: Post stat viewing, hit the Export button to download an in-depth report.
Statuses and Their Meanings:
- Total: All WhatsApp messages activated in the chosen workflow.
- Pending: Messages in queue to be activated.
- Sent: Messages dispatched to the recipient (single tick).
- Delivered: Messages delivered to the recipient’s device (double ticks).
- Read: Messages accessed by the recipient (blue tick).
- Failed: Messages that ran into issues. This can be due to blocked accounts, template complications, or reaching the message cap.
📚 Support Article: More details on utilizing and understanding WhatsApp Workflow Statistics are available in our support article.