Adding tags based on interactions with email campaigns was difficult, limiting personalization and effective targeting.
What we did?
We’ve developed a new feature that automatically adds tags based on user interactions (e.g., link clicks, email opens) by configuring the rules in the send or schedule screen.
Key Benefits:
1. Enhanced Personalization: Target users based on their engagement with the campaign.
2. Improved Automation: Save time by automatically tagging users without needing complex workflows.
3. Simplified Segmentation: Easily create tags based on simple user actions.
Limitations:
– Tags can only be added once per interaction.
– Links are identified uniquely by their URL.
– Trigger links (e.g., unsubscribe links) are excluded.
– Adding tags based on clicks on a specific link is only possible when Tracking Links is enabled.
How to Use:
1. Design and set up your campaign.
2. On the “Send or Schedule” screen, turn on “Add Tags” and click “Add Conditions.”
3. Choose your interaction type, trigger and the tag you want to add.
4. Save and send your campaign.
5. After sending, go to the “Campaign Stats” page and click “Tags” to view your tag summary.
6. Click “View Contacts” to see who was tagged based on your conditions.
What’s Coming Next:
Soon, you’ll be able to add tags directly from the campaign stats page within Connectly.