We’re thrilled to share news about the introduction of the Pay-Per-Lead (PPL) model for affiliate campaigns. This innovative feature offers affiliates the opportunity to earn a commission for every lead they generate, and not just for completed sales.
What’s New?
- Pay-Per-Lead (PPL) Model: Affiliates have the potential to earn commissions based on the leads they generate, like form submissions, calendar bookings, or survey completions.
- Source Type Support: The PPL model offers support for Forms, Surveys, and Calendars.
- Flexible Commission Settings: You can set lead commissions with per-lead payment options and create advanced tiered commission structures.
How It Works:
- Create a New Campaign: Set up a campaign and choose Forms, Surveys, or Calendars as the source.
- Enable Pay Per Lead: Navigate to the Commissions tab and activate the Pay Per Lead option.
- Set Per Lead Commission: Decide on the commission amount affiliates will earn for each lead.
- Advanced Commission Settings (Optional): If necessary, set up additional tiers.
- Add Campaign Details & Assign Affiliates: Offer a description, allocate affiliates, and finalize your campaign settings.
- Track Leads and Commissions: Once the campaign is live, new commissions are automatically generated and can be tracked under the Commissions tab in the affiliate’s profile page. The product column will show “Lead Commission.”
Why it Matters:
- Cost Efficiency: PPL programs typically have lower per-lead commissions, assisting in the management of overall costs.
- Increased Lead Generation: Affiliates may generate more leads than sales, which provide more opportunities for interaction.
- Improved Flexibility: Customise your commission structures with multiple tiers and support actions to match your business needs.
Important Notes:
- Pay per lead is compatible with campaigns when the source is forms, surveys or calendars.