New Pricing Plans for Ad Manager with Effortless Sub-Account Integration

🎉 T2 – New Feature

🔥 We’re overjoyed to announce that we have introduced new pricing plans for Ad Manager that will supersede the current ‘Default Ad Manager’ and ‘Connect-Your-Own Meta BM’ plans.

With our recent pricing plans, all sub-accounts are anticipated to have a unique Meta Business Manager and ad accounts for seamless integration with the Ad Manager and effortless ad campaign publishing. We have a help article available that provides guidance on creating a Meta Business Manager and Ad Account.

👀 What’s New?

  1. New pricing plans have been launched to supersede the previous ones, better aligning with user requirements, as feedback pointed towards a desire for simple and unified pricing models.
  2. There are now three plans: Standard, Utility and Founder’s Offer, with payments at $10/sub-account/month, $97/month/unlimited sub-accounts and $970/year/unlimited sub-accounts respectively.

The Standard Plan is the default plan. If an agency hasn’t defined the reselling of Ad Manager, a sub-account can subscribe to Ad Manager with a $29/month payment to the agency, where agency’s profit is $19 and Connectly gets $10 for each sub-account.

The Utility Plan costs the agency $97/month for unlimited campaigns across sub-accounts. The agency established a price for sub-accounts to use Ad Manager, retaining all charges as profit, with no further fees payable to Connectly.

The Founder’s Offer plan costs the agency $970/year for unlimited campaigns across sub-accounts with Ad Manager access. The agency sets a set monthly fee for sub-accounts, retaining all payments as profit, without any additional costs due to Connectly.

👷 How It Works

  • Go to Agency View
  • Click on the Reselling option in the sidebar menu
  • In the core service, scroll down until you see the option for Ad Manager
  • The standard plan is selected by default for all agencies, which can be upgraded by selecting a new pricing plan and making the necessary payments.
  • If you choose to proceed with the Utility or Founder’s Offer plan, click on Upgrade. This will bring up a payment screen with the option for $97/month or $970/year. Enter your card details, or if a card is already saved, it’ll be auto-filled for quick payment.
  • You are then free to construct your resell offer. The base price is $29 for the standard plan and $30 for the other two, but the agency can modify these prices. At these rates, all sub-accounts can purchase the Ad manager from the agency and commence their campaign efforts.
  • At the sub-account level, the user will pay the amount set by the agency, which lets them start using Ad Manager.

⭐ Why it Matters

  • This adjustment came from feedback from the agencies, who were looking for a more straightforward and simpler pricing structure.
  • To boost user adoption, the restraint of an agency first having to choose a plan and establish a reselling value for the sub-account to use Ad Manager has been eased, with the Standard plan being the default selection.

📝Notes

  • The ongoing practice of creating a child BM for each sub-account using ad manager via the ‘Default Ad Manager’ plan will no longer take place.
  • You can upgrade a plan from standard to utility and utility to founder’s offer, but downgrades are not currently possible.
  • Once an agency sets a price for a sub-account to use Ad Manager and they subscribe to it, this can’t be changed for this sub-account. However, it is possible to revise the price for new sub-accounts. Existing sub-accounts will continue to pay the rate originally agreed upon.
  • If the agency is on the standard plan, a $10 fee will be charged to the agency by Connectly, even if the agency wished to offer Ad Manager to a sub-account for free.

Special Note:

We’re updating the process for migrating active ‘Default Ad Manager’ users to the $29 plan:

  1. With the introduction of this new feature, we need to transition the current ‘Default Ad Manager’ users to the new pricing structure. The steps for this process are as follows:
  2. All present agencies on the ‘Default Ad Manager’ will be transitioned to the “Standard Plan” of Ad Manager. Once the agency establishes a reselling price for ad manager, the selected plan will be applied to their sub-accounts who have not yet subscribed.

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