New Feature – Custom and Lookalike Audiences
We’re excited to announce the option to Create Audiences within the Ad Manager flow along with the existing functionality to use the existing audiences to create campaigns. This feature allows users to create new Custom or Lookalike audiences directly from the campaign builder flow without needing to return to Facebook to create one.
What’s New?
- Users now have the ability to create a Custom Audience from the Retargeting dropdown of the intended audience section.
- Users now have the ability to create a Lookalike Audience from the Lookalike Audience dropdown of the intended audience section.
How It Works:
A: Create a Custom Audience
- The option to create a new custom audience is available in the campaign builder flow at the second step – Budget and Audience > Intended Audience section > under ‘Retargeting’ tab.
- Click on the retargeting dropdown, select ‘Create new or select retargeting audience’ and the first option is to “Create a Custom Audience”.
- After selecting the “Create a Custom Audience” button, a two step process of selecting the custom audience source and defining the details for the source selected is launched.
- Once all the details are filled in, click on ‘Create audience’ and the audience creation process is complete.
- An audience takes time to get into the ready state and become eligible to be selected for any campaign as the target audience after its creation.
B: Create a Lookalike Audience
- The option to create a new lookalike audience is available in the campaign builder flow at the second step – Budget and Audience > Intended Audience section > under ‘Lookalike Audience’ tab.
- Click on the lookalike dropdown, select ‘Create new or select lookalike audience’ and the first option is to “Create a Lookalike Audience”.
- After clicking on the “Create a Lookalike Audience” button, a dialog to define the audience details such as Data source for the audience appears.
- Once all the details are filled in, click on ‘Create audience’ and the audience creation process is complete.
- A lookalike audience takes time to transition into the ready state and become eligible for selection as the target audience for any campaign after its creation. It will be in the populating state, and once an audience is identified successfully, it will transition to the ready state. If the audience is deemed too small to be used, the status of the audience will change to ‘Audience not created’.
Why it Matters:
- Enhanced user journey: The capability to create a new custom or lookalike audience enriches the user experience. Users can now create and use a custom or lookalike audience for their Ad campaigns in one flow.
Important Notes:
During the process of creating a lookalike audience, a geographic location can be added to search for an audience in the selected country that resembles the defined source audience. However, at this point only ‘Countries’ are supported and cities, neighbourhoods, provinces, etc. cannot be utilized as the lookalike audience location.
What’s next?
- The addition of the “Audiences” tab under Ad Manager settings is planned, which will give users an option to create, edit, and manage both the custom and lookalike audiences outside of the campaign builder flow. This update is expected to be released in the first week of September.
- An extension to the custom audience source list, called “Create a Customer list Custom Audience”, is coming soon.